Client

Nick Bracks

Roles

Brand development
Stationary design
Presentation design
Website design & development

Changing the face of mental health

Listening to Nick’s struggle with depression and anxiety, and how he overcame these issues and thrived, is a surprisingly optimistic and solution-focused story. He uses a combination of humour and story telling to tackle the subject of mental health head on. Using his voice to educate and inspire people to look after their wellbeing was an unexpected outcome after a long and public battle with his own mental health diagnosis. Passionate about removing the stigma surrounding mental health, Nick aims to spark conversations and provide tools for people to make tangible changes in their day-to-day lives.

Approach

Nick Bracks offered a wide range of services from personal one-on-one coaching to presenting mental health awareness and acting. He needed a brand established and platform developed to help him achieve and better communicate the value and breadth of his vision.

Solution

I was tasked with developing a visual identity to elevate and support his brand mark, which can be utilised across future collateral. The typefaces chosen were modern, simple and friendly, using sans serifs Roboto and Montserrat. Creating playful elements within the branding, reflects the building blocks Nick aims to provide in order to tackle mental health.

The simple movement of these geometric shapes was used to engage audiences throughout digital presentations, online marketing materials and website. Design and development of a new website, built on WordPress, allowed Nick to further promote his awareness and message through social engagement and publishing educational articles.

Result

With the success of Nicks work and the support of a professional image and platform, he has gone onto creating his own online courses and well received podcast called, ‘Move your mind.’ I continue to work closely with Nick as he continues to branch out and push his mental health awareness campaigning.

“I have been working with the team at studio Jack for close to two years now, and to say I am satisfied would be an understatement. They genuinely care about the projects they take on and have been an enormous support and backbone for the ongoing work I do in mental health. Through my experience in business, I have not come across a creative agency that offers such a high level of service and attention to detail across all areas. I could not recommend them highly enough.”

Nick Bracks