Client

The Sebel Moonee Ponds

Roles

Website design & development

Unforgettable experiences, stylish design, luxury accommodation

The Sebel Moonee Ponds offers spacious apartments in the heart of vibrant Moonee Ponds, just 20 minutes from Tullamarine Airport and the business parks of Melbourne Airport & Essendon Fields.

With a strong reputation for stylish design and outstanding service, The Sebel aims to enrich every guest’s experience by showcasing the best every location has to offer.

Approach

The Sebel’s branding was elegant, minimal and stylish, which I drew inspiration from to design and build the website. Discovering the goals and understanding the challenges, helped paint a clearer vision, which was established through site mapping and exploring the interaction process.

SEO, local information and the clear path to booking accommodation were the main objectives of the new website, at the same time keeping it simple and staff maintainable.

Solution

Part of selling the accommodation is showing people what they can expect, so I showcased the rooms and fixtures to cement its sophisticated and luxury feel. A blog was integrated as a useful tool for publishing information about the surround environment and other entertaining interests for potential clients and guests.

This a mobile first approach, the design features an easy to reach ‘Book now’ and menu navigation that allows the user the freedom to book at anytime during their experience. Key features of the rooms are assisted by icons for ease of informing users, along with mobile friendly galleries for a pleasant user journey through out the entire site.

Result

The desired result was achieved through consistency between the accommodation and the branding that fosters trust in prospective clients & guests. After the delivery of The Sebel Moonee Ponds website, the client invited us to brand and develop their partnering restaurant, Saros Bar + Dining, which is testament to achieving a great result.